Designer and Artist with 7+ years of experience designing content and visual experience for digital and analog products.

Photo of Yelena Vakker

Grown up in times of Tamagotchi, Spice Girls and Sega Mega Drive. I am an ambitious, creative, adaptable and detail-oriented person. Some of my favourite hobbies are reading, exploring innovations and crafting. I obtained a Bachelor of Arts degree in Media Design (2010) and a Master of Arts in Game Design (2013). Between late 2015 and 2019 I worked as freelance Designer in Munich. Before that I worked as Game Production Assistant and Creative Director.

Currently I work full-time at Designaffairs and create my miniatures and graphic art on weekends.
I have a broad range of skills and experience within creating aesthetic concepts, engaging emotions and user-centered design that allows me to help companies and teams to understand, design and visualise better ideas and experiences. I speak 3 languages fluently  – Russian, German and English.
Being curious leads me to explore an endless amount of areas. Illustration, miniatures, photography, fashion – I enjoy getting stuck in with it all!
I have been working on projects across different industries such as Automotive, Finance, Telecommunications, Hospitality, Healthcare, Tourism and Games.
Furthermore I enjoy speaking at the conferences and teaching design, art and crafting classes! More about art and crafting classes can be found on

Selected customers and commissioners

designaffairs GmbH

Izakaya Ohayou – Japanese Restaurant

Patricia Mestanza Niemi

Talk+DEV/ Talk+ PLAY

TNG Technology Consulting



JOX Gaming

Selected industries: Automotive, Finance, Telecommunications, Hospitality, Healthcare, Tourism and Games.

Design services available

Visual Design Art Direction
Branding Concept Development
Experience Design Product Design
UI/UX Rapid Prototyping

Software I like to use

Sketch Adobe Photoshop
Adobe Illustrator Adobe XD
Adobe InDesign Adobe After Effects

Methods & Process

My approach is based on the combination of design thinking methodology and phenomenological approach* – a human centred framework to explain, understand and solve complex and experience-driven problems.

UX/ Design Research:

→ Contextual Briefing → Personas → Scenarios → Design Concept → Use cases  → Low-res Wireframes → UI Guidelines → Prototyping → Hi-res Wireframes → Heuristic evaluation → Usability testing

Visual Design:

→ Contextual Inquiry → Design Concept → Styleguide → Layout Guidelines → Heuristic evaluation → Interaction patterns → Usability testing

Branding/ Product Design:

→ Brainstorming → Competitive assessment → Design Concept → Styleguide → Heuristic evaluation → Refinements → Design review

*The phenomenological approach in design aims to describe, understand and interpret the meanings of experiences of user interactions and perceptions. It focuses on questions such as what it is like to experience a particular design element, flow and interaction. (this is my personal interpretation of the psychological research method)

Say привет! (“hi” in Russian, read as privet)
I’d love to grab a tea to talk about anything – from design and tech to sci-fi novels and music.
Shoot me an email. I am always interested in hearing about new challenges and projects. Collaboration inquiries are welcome.